HERBERT is an Israeli- based brand founded by Moran Zur, dedicated to creating traditionally- crafted footwear for the modern world. All of our shoes are handmade in Tel- Aviv by a small factories, using high- quality leathers sourced from Italy and the US. Our all- inclusive, unisex line is made in limited quantities with care and love- alongside a deep respect for both art and tradition.

HERBERT celebrates the memory of the Jewish immigrants who shed their European identity during World War 2 in order to cultivate the young land of Israel. Our brand commemorates one story in particular; of Herbert Zatzkis, a Jewish immigrant from Western Germany, who started a new life in Beit HaShita Kibutz in 1936.

Inspired by Herbert's story, our designs celebrates the clash  between the archetypal European man's shoe and the laid- back vibes of the warm, Mediterranean way of life that is so unique to Israel.

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